Radio.Cloud Utilizing AWS Lambda to Improve Workflows

Four years ago, Radio.Cloud went on-air with its first customer the BLR in Munich, Germany. The BLR is the largest audio syndicator in the German speaking market, distributing different news reports to more than 100 stations daily. Originally, CEO and Founder Christian Brenner developed a platform called NewsStar because the BLR couldn’t distribute all versions of the news reports in a flexible and reliable way using traditional satellite delivery.

“15 years ago, the concept behind NewsStar was similar to the goal that we have with Radio.Cloud today: provide ultra-localized syndicated content to affiliates,” Brenner recalled. “NewsStar focuses only on national, regional and local news and weather reports. At that time we had four on-prem racks full of servers to operate that system.”

“What Christian’s team developed for us around 2005 was groundbreaking for the radio market,” said BLR managing director Sebastian Steinmayr. “It actually put us into a totally different position on the market.”