Radio.Cloud Deploys Voicetrack.ai in Finland with Radio Loop Partnership

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Radio.Cloud Deploys Voicetrack.ai in Finland with Radio Loop Partnership

November 21, 2024

FINLAND – Radio.Cloud and its platform Voicetrack.ai continue to grow globally. The #1 cloud platform for customizing network and local content announced a partnership with Sanoma Media, the leading Finnish multi-channel media company.

Starting on November 4^th, Sanoma Media is using Radio.Cloud for a weekday drive-time show on Radio Loop (3pm-7pm), completely produced and hosted with AI technology. The AI-assisted virtual host is named Anni, with the voice provided by Loop and sister station HitMix’s program director and air talent Satu Kotonen.

“My vision of a good radio voice is authenticity, clarity, and presence. The voice material comes from broadcasts I have done on HitMix, which means real situations and energy,” Kotonen said. “I’m part of this project because of my love for the industry and my natural curiosity, especially when it comes to technological advancements.”

Loop is a national FM channel that reaches over 300,000 listeners weekly and was launched in November 2013. The channel targets primarily women aged 20–34 and active social media users. The station’s afternoon show previously was unhosted, until the partnership with Radio.Cloud helped create Anni.

“I am incredibly proud of this new achievement,” said Christian Brenner, CEO of Radio.Cloud. “Radio.Cloud already powers nearly a dozen AI-driven 24/7 channels globally, primarily as streams or in specific local regions. This milestone marks a groundbreaking moment as we now support a national FM station airing a prime-time show with Radio.Cloud’s innovative Voicetrack.AI platform.”

“Collaborating with the Sanoma team has been an exceptional experience,” said Jott Lischka, Product Lead AI at Radio.Cloud. “Their professionalism, focus, and true passion for radio matched our own vision perfectly, making this project a joy to bring to life. We are incredibly proud of the innovative results achieved together.”

“AI does not compete with radio professionals on the same level but enriches the broadcast where such a service would not otherwise exist,” Sami Virtanen, Content Insight Strategist at Nelonen Media, added. “In accordance with our ethical principles, listeners are always informed when AI is speaking, and all text read by AI is reviewed by a human before it goes on air.”

Radio Loop is part of Sanoma Media Finland, which also includes other stations such as Radio Suomipop, Radio Rock, HitMix, Aito Iskelmä, Classic Hits, Easy Hits, Kantriradio, and Groove FM.

Radio.Cloud’s Radio Playout Studio and Programming Suite empowers broadcasters globally to increase efficiency and decrease costs. Its Voicetrack.ai platform created the first three 24/7 AI driven radio stations in the world and is in use on more than 20 stations globally.