CLOUD PLAYOUT, EDGE PLAYOUT
The programme assembled in the playout is distributed in two ways. If the signal is only used for internet streams, radio.cloud creates the streams directly in the cloud and delivers them to the CDN/distribution server. Radio.cloud can also use its own CDN and deliver the streams directly to the radio listeners.
For stations with DAB+ or FM distribution, we recommend an on-site radio.cloud output server (edge playout). This server retrieves all content from the cloud, but transmits the signal in broadcast standard (AES/EBU, Dante, LiveWire) and is not dependent on a permanent internet connection.
LOCALISATION & NETWORK MARKETING
radio.cloud contains a completely new and very efficient system for the operation of radio networks. This provides a significant gain in efficiency and quality when operating just two or more stations.
One FM station and several web radios have the same presenter for one programme. Several FM stations work together and alternately produce programmes for themselves and for the associated stations. Parts of the presented elements run on all stations, only with different station names/music presentation. One presentation per hour is created separately for each station. Instead of producing five individual presentations for five stations (25 presentations in total), with radio.cloud, for example, four network presentations can be created per hour while a local presentation (featuring a local topic) is created for the hour’s fifth slot, individually for each station. Instead of 25, there are then only nine presentations. Nonetheless, each station sounds absolutely local.
VOICE TRACKING PLATFORM
The developers of radio.cloud have come up with a particularly exciting solution: A full voice-tracking platform in a web browser. The so-called ‘multi-segment production’ is a novelty on the market. It enables a presenter to produce a presentation that can basically run on all stations in the network, such as an announcement about an event on that day. The presentation can then be provided with a local part at the beginning and end for each station or station subgroup. For example, the presentation can end with “… right here, playing the best music” (1), “on Radio ABC with ‘Like a Virgin’ by Madonna” (2), “on Radio DEF – only playing the best new music – and now Ed Sheeran” (3), “on Radio DEF 80’s with…” etc. Each localised element can be produced in 5 to 10 seconds. Experienced presenters can do this very quickly.
Radio.cloud transcribes (“speech-to-text”) all presentations into a text database. This simplifies the transparency of pre-productions, enables better archive and search functions and prevents mistakes, for example if the presenter would accidentally address the wrong station or the wrong title when a presentation is running on different music formats. Radio.cloud voice-tracking can be connected to classic radio mixers and their buttons and controls. This only requires an initial set-up.
Another production aid is the voice-track archive. Moderators can use it to store simple issues like the time announcement in several versions for different stations. For the currently running show, the host can focus on three important presentations and make them especially good/cool while the other two are voice-tracked, leaving more time for the ‘main’ presentations of the hour.
As radio.cloud is a new system and we mostly come to stations that have an existing, functioning infrastructure, our goal was to provide an interface to all existing systems. Content can then easily be used within or migrated to the existing system. Radio.cloud can, for example, search for new elements in the classic broadcasting system every 30 seconds and copy them into the cloud. In addition to existing systems, radio.cloud is also connected to many music databases and social media platforms.
Radio.cloud matches each music title with its own databases and with databases that are publicly available on the internet, e.g. Spotify. Therefore, radio.cloud knows many aspects of the individual titles such as speed, energy, mood or danceability. The automatic setting of transition jingles your the analysis of own or competing stations can also be arranged.